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TVOD has now become amongst the most exciting spaces to be for all content makers and studios, as the culture of ‘Pay for what you want to watch’ is fast gaining traction, rather than having multiple subscriptions.
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With movies across both cinemas and the affinity towards bespoke on-demand virtual content continuing to stay strong, BookMyShow, India’s leading entertainment destination has witnessed exceptional performance across both verticals witnessing a mammoth upswing.Ĭommenting on this incredible achievement, Ashish Saksena, COO – Cinemas, BookMyShow, said, “BookMyShow has achieved a remarkable milestone across both its key content pillars – Cinema vertical and the TVOD platform BookMyShow Stream – in April 2022, setting the tone for the Indian movie entertainment industry, surpassing pre-pandemic numbers by a landslide and growing it further as the market leader.
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Even as cinemas boomed with cinephiles rushing back in massive numbers, the entertainment pie grew larger with audiences on the look-out for quality entertainment experiences both offline and online, resulting in the introduction and fantastic adoption of newer formats such as BookMyShow Stream, India’s largest home-grown Transaction Video on-Demand (TVOD) streaming platform. As the curtains raised for all-things-entertainment in 2022 after a two-year-long hiatus, Indians' love and desire for entertainment has been restored to all its glory after going through a true litmus test.